Elvis Aaron Presley After high school he took a job as a truck driver for the Crown Electric Company, where he would remain for several years. He would make extra money by selling his blood, by ushering in the local theaters, or in any way he could. He spent it both to help support his parents and to fulfill his desire for flashy clothes. Like many parents with no possible future, Elvis's lived only for their son, so they pampered and spoiled him, and desired the best for him, so that he would fulfill their dreams. On Sundays they would attend their church, the Assembly of God and hear the minister proclaim the evils of the earth, in the great southern way. Elvis's desire for a special birthday present for his mother would lead him to his destiny at Sun Records, where he would record a few songs for his mother. There were four people there, when it happened; Scotty Moore, the great lead guitarist; Sam Phillips, in the background, just waiting for something to happen; Bill Black, playing his slap bass, and eating up every minute of it, and the young, wild kid, slapping his guitar, and |
The Primary Set 49 making like he was the only one in the whole world. Then it finally happened, as Sam knew it would. They recorded a song called "That's All Right, Mama" which made everyone happy, Sam had to wonder who in the world would dare to play this "nigger" music sound. The whites wouldn't play it because it was black music, and the blacks wouldn't play it because it sounded like hillbilly music.
No one would have the same impact on the world, as Elvis did, until 1964 when the Beatles came to America, and began a new phase of rock and roll. His sincerity, his movements, and his honesty would carry him to the hearts of America and the world. He recorded for Sun for only one year, but during that year Sun released ten songs, some from the blues genre and some just plain country. The amount of material that Elvis recorded in this period was unheard of in the industry. "Baby Let's Play House" was his first record to reach the national charts, and it hit number 10 on the country and western charts in July 1955. In October of that year, a 19-year-old artist named Buddy Holly was the opening act for Elvis in Lubbock, Texas. It was now time for every rockabilly artist in the world to come out of the swamps, the farms, and the factories, in order to let the world know that they were around. Elvis also had enough impact on the music world to cause many artists who would have been pure country and western musicians to turn to this new sound. By 1960, this sound would eventually be swallowed up by the flourishing rock format, and many of these artist would take a turn either toward country, or toward pure rock and pop music. In 1955 Elvis met Colonel Tom Parker, who had originally been a carnival pitch man, and who had previously managed Eddy Arnold, and his world changed. Parker negotiated a contract with RCA, making it one of the first major labels of the day to jump on the bandwagon of the new rock sound. For approximately $40,000.00 RCA purchased the rights to Elvis Presley and his |
50 What It Was Was Rockabilly recordings, a relatively cheap price to pay for the enormous sums that would be made in the future. Soon Elvis would be on the lips of everyone in the world. His actions would cause havoc in the industry, and his success would be nothing less than phenomenal. No other single artist would ever achieve his success. RCA was Elvis's biggest pusher, and promoted him with enthusiasm. They began by booking him on "The Tommy And Jimmy Dorsey Show" on national television, for six Saturday night appearances. The reactions were enormous, and so were the ratings. This reaction caused Ed Sullivan, who had previously called him "unfit" for his family audience, to offer Elvis $50,000 for three performances, rather than the normal scale paid to most of the artists who appeared on his show. Shortly afterward, RCA released "Heartbreak Hotel" backed with "I Was The One," the first of over 50 records to sell one million copies, or more. The record immediately went to the top of the charts, and two million copies were sold. This first release on RCA was pure rockabilly, with echoes, heavy on guitars, and ridiculous loving lyrics a song destined to go immediately to the top of the charts. RCA also re-released all of the Sun Records cuts at about the same time. Never before had anyone dominated the charts more than Elvis, and no one would ever touch him, although the Beatles came close. He was called everything from a "no talent bum" to a "sexabitionist," but nothing could stop him in his rise to the top. Elvis had a rapport with his audience that very few entertainers ever acquire. He was hated, with jealousy by the males, and loved with uncontrollable desire by the females -- yet everyone learned to respect his ability, his sincerity, and his charms of innocence. His singing was crude and unrestrained, as were his movements on stage, but he projected the hurt and emotions that every teenager has experienced at some time, thus making direct contact with his audience. He was the personification of pure sexual lust, and his audience loved it. By 1961, he had sold $76 million worth of records. Of all the rockabilly singers who sprouted up after Elvis, few could compete with their own studio sound. The echo chambers; background singers; and the loud, yet stylish, guitar chords created in the studios were much too difficult to duplicate on the road. Elvis created his own action and his own motivation and projected his own image, exactly the way the records sounded. Since other early rockabilly and rock and roll stars found it difficult |
| The Primary Set 51 to recreate the sound of the studio, they began to lip-synch the lyrics to a recording to create the exact sound of the recording. Many good artists, however, continued to sing their own sound, in front of the audience. It was the Colonel's desire to graduate Elvis from the low, sensual sounds of poor trash to the more sophisticated sounds of large orchestras, complete with chorus. With each new recording session, Elvis grew further and further away from the pure rockabilly sounds of his beginnings. By 1958, when he entered the army, his rockabilly days were over, and the polished sounds were beginning to develop. His world, however, was changing. He could go nowhere without being recognized, and hounded. He soon developed his own world at Graceland Mansion, he made the rest of the world stay out. He continued to record hit after hit, even while he was in Germany, serving in the U. S. Army. From 1956, and 1962, he had 18 number one songs on the charts. In 1956, he signed a movie contract with Hal Wallis, and made his film debut in the 20th Century-Fox movie Love Me Tender. The movie made its entire investment back within three days of its release an unprecedented and unheard of act in film history. One movie after another followed: Flaming Star; G. I. Blues; Wild in the Country; Blue Hawaii; Follow That Dream; Kid Galahad; King Creole; Girls, In 1968, all this would change. It would start quietly with the release of Jerry Reed's "Guitar Man," and by 1970 would result in a complete comeback -- the result of strategic planning by Elvis and the Colonel. Elvis's first national show, at The International Hotel in Las Vegas, was a great performance, and he agreed to return. NBC TV released his first TV special. He staged performances at special locations across the country. All of them were successful. Regardless of how much money or fame came his way, Elvis always managed to retain the image of the lovable country boy. Elvis Presley died on August 16,1977, as a result of obesity and the use of drugs. To this day his hundreds of thousands of followers still remember and cherish him. His death not only startled his fans, but created questions concerning the actual cause of his death. His doctor claimed he died of a heart attack, but later his death was |
52 What It Was Was Rockabilly investigated because of the abnormally high amount of prescription drugs that were issued to Elvis. Traces of 13 types of drugs were found in his system. RCA Records was swamped for years after Elvis's death, with requests for material, songs, records, pictures, and anything pertaining to Elvis. The world was flooded with memorabilia, and books. Elvis was the epitome of the fairy tale story of the poor pauper who comes into wealth and fame. His records continue to be released on a yearly basis.
|